Larry Traxler is the senior vice president, global design services at Hilton, where he is responsible for overseeing the organization’s architecture, design, construction, renovation, and prototype efforts. Larry leads Hilton’s new brand launches, brand narratives, and design refresh initiatives for all 22 brands across the company’s global portfolio.
Over the last 14 years, Larry and his talented team of global design professionals have worked closely with developers, owners, operators, architects, and designers to ensure that the brand ethos and unique style of Hilton’s nearly 7,300 properties around the world are attained. They also actively spearhead the design strategy and rollout for Hilton’s newest brand launches and innovative partnerships.
Larry and his team lead Hilton’s partnership with Voyager Space, a global leader in exploration, positioning Hilton as the official hotel partner of Starlab, Voyager’s planned free-flying commercial space station. The partnership demonstrates Hilton’s industry-leading expertise in creative and efficient design solutions, showing both astronauts and space tourists that it matters where you stay.
Prior to joining Hilton in 2009, Larry was vice president, design and architecture at Hyatt Hotels. With more than 30 years of hospitality industry experience, his international design expertise spans from early career positions with Jordan Mozer & Associates to his role in Singapore as design and managing director for world-renowned Hirsch Bedner Associates. Throughout Larry’s career, he has also held design leadership positions at award-winning studios and hoteliers, including Wilson Associates and Ian Schrager Hotels.
Larry holds a Bachelor of Architecture degree from the University of Cincinnati’s College of Design, Architecture, Art, and Planning.