Verena Haller joined Standard International from Equinox Hotels, where she worked as SVP, dedicated to creating and defining the design and brand vision, as well as the guest experience for their new hotel concept. She originally started her career in Europe, working in multiple architectural offices, honing her skills before joining Skidmore, Owings & Merrill’s interior design department. For over a decade, Haller has worked on design for leading brands such as the W, Four Seasons, and James hotels. Haller worked with Ian Schrager as EVP of architecture and design, working on and opening a variety of EDITION Hotels.
Currently thriving as the chief design officer for Standard International, she is helping to expand the Standard brand worldwide, leading all design and development efforts, while also curating and managing the collective of design talent in partnership with the brand. Haller directed the design of the Standard, London, the brand’s first international property, followed by the Standard, Maldives, and is actively involved in furthering the development of a rapid and dynamic global pipeline.