As chief operating officer, Julia Choi oversees all of Jeffrey Beers International (JBI)’s business operations and strategy implementation.

Choi has over 20 years of experience in the A&D industry, working with world renowned architects such as Peter Eisenman and Diller, Scofidio & Renfro before moving into the hospitality field with industry giants such as Rockwell Group, having previously served as managing director of Roman & Williams, and director of operations at Wilson Associates overseeing multiple offices.

Choi studied architecture at the prestigious the Cooper Union and holds a Bachelors of Architecture degree.

On her rare days off, Julia flies single engine planes to see the world from a different perspective.